Tata Motors launches the all-new Tata Aria

Starts at Rs 9.95 lakh (ex-showroom New Delhi)

•  New feature-loaded Aria powered with the all-new VARICOR 2.2 litre engine, with new turbo charger, delivering 150 PS power and 320 Nm torque
•  Engine warranty of 3 years or 150,000 kms, whichever is earlier
•  Fitted with state-of-art JBL HARMAN premium sound system
• New stylised decals, clear lens tail lamps and black bezel headlamps
• In-dash satellite navigation provides destination guidance
•  Luxuriouspremium leather upholstery and three-row theatre-style flexible seating
•  Selectable 4x4 with Torque-on-Demand System
•  Six airbags to protect occupants from every side
•  Darkness sensing‘follow me home’headlamps'and rain-sensing wipers
•  Steering mounted music and cruise control with BLUE5 connect
•  Dual AC with automatic climate control
•  ABS, EBD, ESP and Traction Control System, for superior stability and vehicle control
•  Electrically adjustable and retractable ORVMs
•  Keyless entry with remote integrated key
•  Reduced cost of maintenance – new timing belt with improved durability,new replaceable cartridge-type pre-filter, for improved filtering, enhancing robustness of fuel injection system,
•  Available in 3 trims levels – PURE LX, PLEASURE and PRIDE 4x4, starting  at an attractive price of Rs 9.95 lacs
•  Vehicle warranty of 3 years or 100,000 kms, whichever is earlier

Tata Aria

Tata has finally launched the much awaited ARIA on Monday, 11th Oct 2010. This is not an SUV or a Sedan but a Crossover. Now we, Indians can also be proud that a car made in India is equivalent to the cars manufactured abroad. This is the word, by the much speculated and hyped Aria and the price band it is launched.